Luis Suárez has joined 1win as the company's official football expert and ambassador for the FIFA World Cup 2026. On 25 June 2026, the international brand announced the partnership with the Uruguayan football legend.
What happened?
The partnership will see Suárez provide exclusive match predictions, analysis, and expert commentary throughout the tournament.
He will share his insights and match analytics across 1win platforms, helping fans engage with the event from a professional player's perspective.
Why it matters for Luis Suárez
Suárez is widely regarded as one of the greatest strikers in modern football history, with numerous accolades including the European Golden Shoe and UEFA Champions League title.
As the all-time leading goalscorer of the Uruguay national team, Suárez brings a wealth of knowledge and experience to the partnership.
What comes next?
Throughout the 2026 FIFA World Cup season, fans will have the opportunity to follow Suárez's predictions, tactical breakdowns, and match insights exclusively on 1win platforms.
The agreement is exclusive and covers the entire tournament, with opportunities for further cooperation beyond the event.
A spokesperson for 1win expressed excitement about the partnership, stating that Suárez represents football passion, elite performance, and a deep understanding of the game.
The partnership will also include entertainment-focused digital activations and social media content created for football fans worldwide.
As part of the collaboration, Suárez will participate in various activities, providing fans with a unique perspective on the tournament.
With the FIFA World Cup 2026 approaching, fans can look forward to Suárez's expert analysis and insights, available exclusively on 1win platforms.
The partnership between 1win and Suárez is set to enhance the fan experience, offering a unique perspective from a football legend.
On 25 June 2026, the partnership was announced, marking an exciting development for football fans worldwide.
1win is an international entertainment platform operating across multiple markets, creating engaging experiences and premium content for audiences worldwide.
Through partnerships with internationally recognized athletes and celebrities, the company aims to provide unique content and experiences for its audience.
The partnership with Suárez is a significant development for 1win, enhancing its offerings for football fans during the FIFA World Cup 2026